Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.


Latest News

NEAR, FAR, WHEREVER YOU ARE: SPLASH HIT MUSICAL TITANIQUE SETS SAIL INTO SYDNEY
16 May 2024

Australian Producer Michael Cassel and original Producer Eva Price today announced the award-winning hit TITANIQUE will make its Australian premiere at The Grand Electric in September 2024, creating a cool new space for the hottest musicals in the world in Sydney.

FOOTBALL AUSTRALIA CELEBRATES HOSTING RIGHTS FOR AFC WOMEN'S ASIAN CUP 2026
15 May 2024

Football Australia is thrilled to announce it has been awarded the hosting rights for the 2026 edition of the AFC Women's Asian Cup™, following official ratification by the Asian Football Confederation (AFC) Executive Committee at their meeting on 15 May 2024, held in Bangkok, Thailand, on the eve of the 34th AFC Congress.

Football legends Mackenzie Arnold and Tony Gustavsson join the Vivid Sydney 2024 line-up
9 May 2024

CommBank Matildas’ Mackenzie Arnold and head coach Tony Gustavsson will join this year’s Vivid Sydney taking part in an inspiring Vivid Ideas conversation at Sydney Town Hall on Monday, 10 June.

2024 Mudgee Classic: Highlights From The Gravel & Road Grand Fondos
6 May 2024

Threatening skies, intermittent showers and cool conditions were no match for the 2,000 riders that started the 4th annual Mudgee Classic Gran Fondo early on Sunday morning.

Experience the world of art nouveau visionary Alphonse Mucha in Sydney this winter
2 May 2024

This winter the Art Gallery of New South Wales will present an exhilarating exhibition showcasing the timeless works of the art nouveau master Alphonse Mucha (1860 – 1939). Opening on 15 June, exclusive to Sydney, Alphonse Mucha: Spirit of Art Nouveau will lead viewers on a journey through the enchanting world of Mucha’s iconic artworks to reveal the life and work of an artist who developed a new stylistic language.

LUNA PARK IN THE DARK RETURNS FOR A LIMITED TIME ONLY
1 May 2024

Get ready to discover a magical moonlit world as Luna Park in the Dark returns to Sydney’s beloved heritage-listed amusement park for a limited time only this May, with tickets available to purchase from 6pm today.